This paper describes the importance of heritage to both public and professionals. It gives an overview of past and present municipal heritage conservation programs and policies, and suggest the strategy to ensure that heritage remains an integral part of the urban environment and landscape. The paper uses a public survey and key informant interviews.
The study shows that 96% of Vancouverites of all ages believe we need to preserve heritage buildings, and 88% want to see less demolition. 72% believe heritage contributes to sustainability goals, and 43% believe that heritage structures make our city more attractive to tourists.